Alea attends SBC Barcelona

Barcelona is feeling the rush of an iGaming conference for the first time in two years as SBC launches The Global Betting and iGaming Show in Fira Barcelona Montjuïc. For three days, Barcelona will host 200 gaming operators, 250 speakers, and 100 exhibitors with sponsorship provided by over 30 groups, including Alea.

Floor-plan of the conference has been divided into the following four zones – Sports Betting, Casino and Gaming, Payments and Compliance, and Affiliate, Marketing, and Media with our booth situated in Casino and Gaming just right of the entrance. Alea has also taken an active role in the discussions at SBC with our founder and CEO, Alexandre Tomic, participating in a panel discussion on customer centricity and its implications on gambling products.

The following synopsis has been provided by SBC:

“As gaming steps ever closer to mainstream entertainment, the interface between its products and users must evolve. The panel explores the latest innovations and asks can slots be to gaming what videos are to Netflix, and, if so, how do we get there ”.

Meanwhile, our team has received operators, software providers, and payment solutions at our booth H16 with the hopes to expand our portfolio, sharpen our client tools, and form new relationships in this comeback year of conferences.

Check out the photos below on how the conference went and we’ll see you soon in Amsterdam!