Interview: Alea Aggregator in Brazil, a Strong Presence at BiS SiGMA Americas
During the BiS SiGMA Americas event in São Paulo, our CEO, Jordi Sendra, shared insights with Games Magazine Brasil about Alea’s robust expansion in Brazil and the steps we’ve taken to support local operators ahead of market regulation.
With more than 30 game providers already certified and the official launch of our exclusive payment solution, AleaPay, we’re proving our commitment to the region. Jordi highlighted how these moves, alongside a fully upgraded Customer Area—position Alea as the aggregator with the largest volume of ready-to-integrate content in Brazil.
“We’re ready for regulation,” Jordi explained. “We’ve established a local entity, removed withholding tax barriers for clients, and developed solutions that empower operators to be fully autonomous.”
Key Upgrades & Challenges
Our revamped Customer Area allows operators to view game data, prize history, and even access round-by-round screenshots to resolve disputes. Enhanced BI tools now give deep insights into performance by supplier, game type, or specific titles.
However, the path wasn’t without hurdles. Certifying over 150 suppliers required close collaboration and coordination. Many regulatory guidelines came late, adding pressure to the timeline. “Our team was 100% focused on this in the last four months,” Jordi said.
A Human-Centric Approach to Partnerships
At Alea, strong personal relationships guide our partnerships. “We believe in building genuine connections and always look for win-win outcomes that benefit suppliers, us, and the operators,” Jordi emphasized.
Looking Ahead
Despite a challenging start to 2025—when a significant volume of games was temporarily offline due to certification delays—the market is showing signs of recovery. Alea is optimistic about the months ahead, particularly for licensed operators prepared to scale.
“By the end of the year, we expect to see operators reaping the benefits of their investment in regulation.”
We’re proud of the tireless work our partnerships, legal, and account management teams have done to support this transition in Brazil. And we’re just getting started.
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